General Manager, Partner · T&P, a WPP company
A leader of integrated marketing teams, with two decades of experience across some of the world’s greatest brands.
Selected workI began my career at TBWA London, working on Sony PlayStation, Absolut Vodka, Nissan and Müller yogurts.
Following a move to T&P, I have spent the last 16 years leading integrated teams — originally in the London office as business leader, head of account management, then partner, before moving to Canada as the agency launched there. During that time I’ve been fortunate to work on our Lexus Europe, Lexus Global, Toyota Canada, GlaxoSmithKline and TELUS businesses.
For the last decade in Canada I have helped design, build and run the integrated team that manages the national TELUS business across creative, strategy and media. Most recently I oversee ‘The Showroom’, our dedicated team for Toyota Canada, running creative and media across their national footprint.
If you need to find me at the weekend, I’ll either be slowly dragging myself around a Gran Fondo or Ironman course — or, more likely, in a bakery eating something glazed.
I’m proud to lead “The Showroom”, our integrated team serving Toyota Canada and the 247 Toyota dealers across the country.
The Showroom brings together the creative and media remits for Toyota’s Canadian retail business, combining the skills of eighty team members across three offices and five provinces.
T&P and TELUS have worked together since 2010. During that time I have been fortunate to lead teams across their Brand, Mobility, Internet, TV, Home Security and Health businesses.
As one of the world’s most philanthropic brands, and Canada’s most giving company, TELUS has an incredible legacy of community impact as well as excellence in telco services.
The first ever global brand campaign for Lexus. ‘Amazing in Motion’ was a series of projects designed to showcase the imagination and creativity at the heart of the Lexus brand — awarded across the globe for innovation and creativity.
“There’s no such thing as impossible, it’s just a matter of figuring out how.”
Haruhiko Tanahashi, Lexus Chief Engineer
The fourth, and most ambitious, of the ‘Amazing in Motion’ series.
Together with Lexus we designed and built the world’s first fully working hoverboard, and then revealed it to the amazement of a global audience.
We ran the European hub for Lexus, creating marketing campaigns to launch vehicles across multiple markets.